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NeuroFocus’ Wireless EEG Helmet Lets Advertisers See Into Your Mind
Berkeley, CA based NeuroFocus, Inc. has just announced its Mynd headset, which the company claims is the first device to wirelessly capture full-brain EEG readings. In addition to eliminating the need for gel electrodes, the Mynd headset can wirelessly transmit data via Bluetooth. While the headset was developed for use in marketing research, its technology might also be adapted for clinical use through a partnership with the European Tools for Brain-Computer Interaction consortium (TOBI).
Developed over the last three years, Mynd™ combines medical-grade technology with mobility, leapfrogging current neurological testing methods. For the first time, market researchers will be able to capture the highest quality data on consumers’ deep subconscious responses in real time wirelessly, revolutionizing mobile in-store market research and media consumption at home. NeuroFocus has also commenced building the world’s first full-brain home panels in addition to its labs. The European Tools for Brain-Computer Interaction consortium (TOBI) will utilize Mynd as their core platform to develop practical, medical-grade technology that will improve the quality of life for people with neurological disabilities.

NeuroFocus’ Wireless EEG Helmet Lets Advertisers See Into Your Mind

Berkeley, CA based NeuroFocus, Inc. has just announced its Mynd headset, which the company claims is the first device to wirelessly capture full-brain EEG readings. In addition to eliminating the need for gel electrodes, the Mynd headset can wirelessly transmit data via Bluetooth. While the headset was developed for use in marketing research, its technology might also be adapted for clinical use through a partnership with the European Tools for Brain-Computer Interaction consortium (TOBI).

Developed over the last three years, Mynd™ combines medical-grade technology with mobility, leapfrogging current neurological testing methods. For the first time, market researchers will be able to capture the highest quality data on consumers’ deep subconscious responses in real time wirelessly, revolutionizing mobile in-store market research and media consumption at home. NeuroFocus has also commenced building the world’s first full-brain home panels in addition to its labs. The European Tools for Brain-Computer Interaction consortium (TOBI) will utilize Mynd as their core platform to develop practical, medical-grade technology that will improve the quality of life for people with neurological disabilities.

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  1. ninja3breaker reblogged this from metaconscious
  2. daelen reblogged this from metaconscious and added:
    NeuroFocus’ Wireless EEG Helmet Lets Advertisers See Into Your Mind
  3. kiritoyashiro reblogged this from metaconscious and added:
    What’s next :O
  4. kiss-me-on-myneck reblogged this from metaconscious
  5. ealbertorio reblogged this from metaconscious
  6. sent-i-ence reblogged this from metaconscious
  7. ebenjamint reblogged this from metaconscious and added:
    Unsure as to how I feel about this. A little good, a little bad.
  8. atompowers reblogged this from metaconscious
  9. twilolaboratory reblogged this from metaconscious
  10. strangeperfumes reblogged this from metaconscious
  11. adhebonna reblogged this from metaconscious
  12. mydeadpony reblogged this from metaconscious and added:
    Wow did you read the twist at the end ? The way they can sell you such mind-scanning technology is by pushing the...
  13. thismatterofculture reblogged this from metaconscious
  14. rachelified reblogged this from sofetofe and added:
    Awesome.
  15. stoicriots said: isn’t this bordering on unethical?
  16. digitall-dendrites reblogged this from metaconscious
  17. notesonnapkins reblogged this from metaconscious and added:
    awesome.
  18. sofetofe reblogged this from metaconscious
  19. francescamoon reblogged this from metaconscious
  20. roboticlove-92 reblogged this from metaconscious
  21. metaconscious posted this